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ListeningUnit5Insideadvertising,UsingLanguageListentothetext.THREEADS,Listenagainandfillintheblanks.A:Cool______!B:Thanks.They’reSuperstars.A:Expensive?B:Notatall.Superstarshavegreatstyles____________________.A:ButIhavebigfeet.Ad1shoesatreasonableprices,B:Noproblem.Superstarscomeinall_____.Longandshort,wideandnarrow.A:Wheredoyou____them?B:Allgoodshoestores.A:Great.B:Wanttodance?sizesget,A:Again?Aren’tyourfeetsore?B:Noway,notwhenI’mwearingSuperstars!C:Superstarshoesandboots,_______fashions,allsizes,comfortable._________atallgoodshoestores.latestAvailable,A:Dad,____thetap___whileyou’rebrushing.B:What___?A:Itsaveswater.B:Thatwon’t____muchwater.Ad2turnoffforsave,A:Butifeveryoneinthewholecityturnsoffthetap_____they’rebrushingtheir_____,thinkhowmuchwaterthatwouldsave.Andifyoustop_______inthe_______,youwon’tbeintheresolongandwe’llsavelitresofwater.whileteethsingingshower,C:Sam’srightyouknow.Thewaterinourdamsisgetting____.Wecouldrunout,youknow._______,yoursinging’sterrible!B:OK,OK,you’reright.Wedoneedtosavewater.Whatother______wayscanyoutellmeabout,Sam?lowBesidesclever,A:I’llshowyou.There’sa_________website.D:Forinformationand___onhowtosavewater,visitwww.huawater.com.cnWoman:StarFM.Thenewstationeveryone’slisteningto.Man:Finditonyour____atFM104.5.Ad3fantastictipsdial,Workbook-ListeningListentothetext.QUESTIONSONADSAseniorEnglishclasshasbeenlisteningtoatalkbythepresident,MsTeflon,ofanadvertisingcompany.Nowitisthestudents'turntoaskquestions.(MsTeflon=MMrHall=HKate=KBen=BSarah=STom=T),Listenagainandfillintheblanks.H:Thankyou,MsTeflon,for______timetocomeand_____tous______theworldof__________.I'msurewe'veall_______alot.Now,students,haveyouanyquestionsforMsTeflon?...Kate?takingtalkaboutadvertisinglearned,K:Um.Ifoundyourtalkvery__________andIcanseethattheworkofanadvertisingagencyisverycomplicatedandalsovery_________.Butdoadvertsreally_____?Ihardlyevernoticethem,andevenwiththeonesIdonotice,Iusually_______thenameoftheproduct.interestingexpensiveworkforget,T:That'san_________question.Andyou'requiteright,wedon't_______manyoftheadvertisementsweseeorheareveryday.Butwedo_________adsforproductswewouldliketohave.Afterthislesson,trythis__________.Eachofyou__________thenameoftheproductthatisadvertisedinthetwoorthreeadvertisementsyoudoremember.excellentnoticerememberexperimentwritedown,Thenmakea____.I_________thatthelistwillbequiteshortbecausemostofyou________________thesameproducts,suchassportsshoes,fashionclothes,moviesand______.IthinkyouWILLrememberthenamesoftheseproducts______becausetheyare_________yourlifestyle.listguaranteeareinterestedinsoonsimplyrelevantto,H:Anotherquestion?Ben.B:MsTeflon,you'vetalkedabouthowmuchmoney__________spendonadvertising.Well,iftheydidn'tspendthatmoney,wouldn'tthethingswebuybe________?companiescheaper,M:Good______,Ben.Butyousee,acompany'sadvertising____isaverysmallpartoftheir______budget.Theyspendhundredsoftimesmoremoneyonmakingtheproductsandgettingthem____theshops.Soyousee,savingonadvertisingwouldn't______________________thecost.pointcostoverallintomakemuchdifferenceto,S:Ifindadverts_________.They________myprogrammesontelevisionandallthosebigbillboardsaroundtownaresoUGLY.Advertising_______theadvertiser,butitdoesn'tbenefitordinarypeople.Wouldn'tourworldbebetterifwemadeadvertising______?annoyinginterruptbenefitsillegal,M:Yes,Iunderstandyour_______,butinfact,we'dbealot______offwithoutadvertising.Forastart,therewouldbenomagazines.Yousee,itcostsalotto_______amagazine,andthey'dbeveryexpensivetobuyiftheadvertisersdidn'tpaymostofthecostbybuyingadvertising_____inthemagazine.Thesamething__________television.Theadspayfortheprogrammes.feelingsworseproducespaceappliesto,T:Howcanyoutellifanadvertisementistellingthetruthornot?M:Mmm.That's_______goodquestion.Wellfirst...another,Listentothetext.Workbook-ListeningTaskTheseniorstudentsatNewtownHighSchoolhavedecidedtoputonaconcerttoraisemoneyforanorganizationthatlooksafterhomelesschildren.Mandyandherfriendsareinchargeofadvertisingtheconcert.(Mandy=MDanny=DSarah=SBob=B)ADVERTISINGACONCERT,Listenagainandfillintheblanks.M:I_______firstweshould_____whowewanttocometoourconcert.D:Students_____thisschool,ofcourse.S:__________parents?We'dmakemoremoneyiftheycometoo.B:Andmaybewecould___otherpeopleinthecommunitytocome______.supposedecidefromWhataboutgetaswell,S:Whywouldtheyliketocome?D:Iftheyknowit'stohelp________people,theymaywanttocome.B:Wecouldmakesomeadvertisementstotellthemwhatthemoneyis____.M:Yeah.Wecan______anadvertisementthatwillmakethemfeelgoodabout_______others.homelessformakehelping,B:Yesandmakethemfeel_______thecommunity.S:Yeah,Ilikethatidea.M:OK.Sowe'llmakeoneadvertisement___peopleinthecommunity.B:Mmm.Andwecan____thematbusstopsandinshopsandonthenoticeboard________theschool.partofputoutsidefor,M:OK.So__________parents?D:That'seasy.Themessage___theiradvertisementshouldbesomethinglike:“Comeandseehow________yourchildis”.S:Butwhatabouttheparentsofstudentswhoaren'tinthe_______?whataboutontalentedconcert,M:Mmmm.Wecould_______thatthey’dbesupportingtheirschool.And,um,maybewecanmakethemfeel_____forhomelesschildren.Wecouldhaveapictureofsomepoorchildrensleepingonthestreetsandhavea______thatsayssomethinglike:“Supportthehomeless.Cometoourconcert”.explainsorryposter,B:Wecould____thatadvertisementintheschoolnewsletter.Thatway,alltheparentswillseeit.M:Goodidea.Andwecouldputtheadsforthestudents___classroomnoticeboards.S:Andwecouldmakeanadfortheschool______.putonradio,B:Hey,I'vejust_________agreatideaforthestudentadvertisements.Howaboutsaying:“Bringafriendandyou'llgetinforhalfprice.”Wecouldputthatadall_______theschool.S:Butwe'lllosemoneyifwesellhalf-price_____.thoughtofaroundseats,B:Yes,butmorepeoplewillcome.________,wecanincreasethepriceoftheticketsabitsowecan______togivesomeaway____________.S:That's________!Youcan'tputupthepricejustsoyoucan________togiveadiscount.B:Whynot?That’swhatadvertisersdoallthetime.Anywayaffordathalfpricedishonestpretend,Thankyou!
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